strategic marketing
As I watched UFC 90, I realized how far the sport has come. A few years ago it was a business on the borderline of failure. The sport was labeled to be too brutal and unorganized. We now have bars packed with mixed martial art fans ready and excited to see every UFC Pay-Per-View release. These fans have migrated from boxing and wrestling to support the growth of these talented fighters based on the precision marketing strategies of the Ultimate Fighting Championship.
tasty design 5
As younger designers looking across the river at other designers, there’s always the lurking question, “How did they come up with that design or campaign?” If you like looking across the ocean, check out Serial Cut of Madrid.
What I like about Serial Cut is that they actually personalize the process discussion by speaking to the page viewer as if they are in the same room. They share thoughts on color, typefaces and photography direction. As far as the website, I like the segmented newspaper entry blocks. You will see it from time to time on various CSS layouts. It’s simple and elegant making the focus of each entry feel like a new page.
tasty design online
Every once in awhile we are lucky to run across a few sites that inspire us to explore and rethink art, design, and marketing. Check out these sites.
